No wonder new Mazdas are so happy, they’re grinning ear-to-ear because they’ve been pounding these. Though hopefully not through the gas tank.
Promoting the new Mazda2, which hits our shores in July, the Mazda booth was sporting these fancy-pants vending machines thoughtfully loaded up with let’s face it, Red Bull for sleep-deprived, hangover-nursing journalists. Meanwhile, across the hall Mitsubishi was inexplicably giving out White Russians, which was curious since the company is neither white nor Russian. Observation: tasty, though it still doesn’t make up for killing off Ralliart.
“Zoom-Zoom Concentrated: Augment Your Reality. Tap into 100% pure Zoom-Zoom. And enhance your reality in radical new ways.”
And since it’s not an auto show gimmick without further Web-2.0 gimmickry, by holding the Mazda logo on the can (shown above) up in front of a webcam, the monitor will show a 3D Mazda2 that erupts in a cloud of digital fireworks. You wave the can in front of the camera and the onscreen 3D car rotates along with your hand positions. There’s no bulky RFID reader or demonic-looking electronic data pattern on the can. It’s just an ordinary aluminum soda. That can create magical images by itself.
I tried this out repeatedly for a good 20 minutes, by which time my mind had been thoroughly blown. Hold your jetpacks, World of Tomorrow: our future is here already!
No word yet from the FDA if 100% pure Zoom-Zoom causes heart palpitations, fever, drymouth, migraines, or has been scientifically proven to reduce the risk of gingivitis.
— Blake Rong
cool website you have btw