The Aston Martin One-77: What’s not to like? Despite its million-dollar plus price tag, if I could afford one, they would already have my deposit. But if I were sitting on, say, $23,000,000, I could probably find something more creative to do with it than buy myself and 9 of my family members the same exact supercar. But in the Middle East, where creativity is frowned upon and only excess exceeds, someone with too much money and too little taste has done just that. Ten One-77′s for $23,000,000. We hear that at first, Aston Martin was reluctant to sell that many cars to a single person, especially given the car’s limited production run. Unsurprisingly, paying about a 75% premium on the cars’ actual values greased the wheels a bit.
Source [Luxury4Play.com]






If a person has that much money and felt like he or she deserved it, why not =]
because whoever this person is, chances are he won't be driving all 10 of them, and when a supercar is made in a limited run of 77 units, not one of them should become a garage queen. all of them should be exercised regularly.
Must be nice to have so much money that you cant think of anything better to do with it. The 177 is a great car, but 10?……
I feel bad for the 9 other people that now have to go without this amazing car. Nice of this person to keep all the marbles to himself.
I really do not care for the styling of this car.
He will most likely be selling them with a high mark-up price
Speculative pricing in cars is extremely hard to forecast. Its weird, like paintings and shit from obscure artists when youre sitting in an auction house- there are tons of intangible factors. Maybe this guy thinks he's going reduce the supply enough to effectively alter the price and chop em off, but if this is some oil-belt prince or Russian post USSR billionaire, I doubt the monetary gain is hardly worth the trouble.
My question is, why the hell would Aston allow a single individual such a privilege on a car that is supposed to be that exclusive other than being on the inside or a weak forecast in demand.