Ford has announced that after 71 years in business, they will be closing the doors on the brand that Edsel Ford built, Mercury. This should come as a surprise to approximately no one, since Mercury has not had a bespoke car since the 2002 Cougar, and we all know how well that one went.
We honestly can’t even really think of a reason that Mercury has existed for so long, especially considering the whole brand has been a series of re-badges since the mid-80′s. Are there really people out there that want more than a Ford and less than a Lincoln?
The answer is yes, sometimes, but that number shrinks by the day. At one point, I was actually one of them.













